The audience for this ad would be husbands and men in relationships. Her lack of clothing and position makes her vulnerable, encouraging the message of men controlling their wives and keeping them at their feet. Her eyes draw the viewer to the shoe and keep the focus on the product while still giving a strong message about the perceived place of women in society— especially those in relationships. The context of being in a Playboy magazine and being in the 90s brings a lot to the ad, as one similar to this wouldn’t be shown today. This ad emasculates men, making them want to buy the shoes more as it will remind them of the ad and keeping them in a higher place than women.